Why High Prices CREATE More Value (Art World Proof)
What does a dead shark in a glass tank have to teach you about pricing, branding, and human behavior?
A lot, actually.
In this episode, I break down seven unexpected business lessons from the strange, status-obsessed world of high-end contemporary art:
- Brand = Price.
Why unknown artists starve while branded ones sell red splotches for millions. And how to use the same principle to raise your rates. - High Price Creates Value.
The shark wasn’t valuable so it was expensive. It became valuable because it was expensive. Yes, it’s weird. And yes, you can use this. - Value by Association.
How hanging your work next to someone prestigious (literally or metaphorically) triples its perceived worth. Most people never think to do this. - The Agent Gap.
If someone else sold your work, they’d charge more. So why aren’t you? Here’s how to become your own hype man - and get paid accordingly. - Network is a Cheat Code.
Contemporary art runs on relationships. So does business. Your next opportunity probably isn’t on your to-do list, it’s in your texts. - Scarcity is a Power Tool.
One-of-one art pieces command outrageous prices. Your time is just as limited. Are you pricing accordingly? - People Who Pay, Pay Attention.
When collectors gave their art away, it got shelved. When they sold it, it got hung on the wall. Same with your clients. Charging more = more buy-in.
This episode isn’t really about art. It’s about leverage. And how to build a business that feels more like a masterpiece—and less like mass production.
When you’re ready, here are 4 ways I can help you:
🛠️ 6-Figure Solopreneur Systems (FREE COURSE)
Steal the exact systems I use to run TWO multi-six-figure solo businesses in under 20 hours a week.
https://startbuildingsystems.com/
📬 Work Less Wednesday (NEWSLETTER)
My weekly email. What I’m learning, doing, and thinking about. 30k readers.
https://www.worklesswednesday.com
🏖 How To Work Less (PAID COURSE)
From 2012-2023, I built a design agency that made me $500k/year, working 10 hours a week. HTWL teaches you how to do it. (350+ past students. 5 stars)
https://www.learn.howtoworkless.com
🧪 Work Closely With Me (MENTORSHIP)
I advise and mentor 6-7 figure Creative Solopreneurs. If you want to work closely with me (i.e. we speak 1-2 times a week), watch this video, then let's talk:
https://learn.howtoworkless.com/lab/
🛠️ 6-Figure Solopreneur Systems (FREE COURSE)
Steal the exact systems I use to run TWO multi-six-figure solo businesses in under 20 hours a week.
https://startbuildingsystems.com/
📬 Work Less Wednesday (NEWSLETTER)
My weekly email. What I’m learning, doing, and thinking about. 30k readers.
https://www.worklesswednesday.com
🏖 How To Work Less (PAID COURSE)
From 2012-2023, I built a design agency that made me $500k/year, working 10 hours a week. HTWL teaches you how to do it. (350+ past students. 5 stars)
https://www.learn.howtoworkless.com
🧪 Work Closely With Me (MENTORSHIP)
I advise and mentor 6-7 figure Creative Solopreneurs. If you want to work closely with me (i.e. we speak 1-2 times a week), watch this video, then let's talk:
https://learn.howtoworkless.com/lab/
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